Top 5 Social Apps Performance in Kenya for Q1 2023

In Q1 2023, the performance of the top 5 social apps in Kenya on a unified platform presented a mixed bag of trends. Here’s a closer look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

TikTok started the quarter strong with approximately 343K downloads in the last week of December but saw a downward trend, stabilizing around 213K by the end of March. Revenue for TikTok peaked at around $9.9K initially and fluctuated slightly, ending the quarter at around $9.2K. The app's active users started at about 3.98M and showed minor fluctuations, closing the quarter at approximately 3.89M.

Tango- Live Stream, Video Chat experienced a varied trend in downloads, starting with 625 and peaking at around 1.5K in mid-March. Its weekly revenue fluctuated, peaking at $861 in mid-February and ending the quarter at $791. Active users for Tango rose from 12.6K to approximately 15.5K by the end of March.

Bigo Live - Live Streaming App saw a relatively steady increase in downloads, starting at 3.7K and rising to 6.4K by the end of March. The app’s revenue peaked at $1.3K in late January but generally hovered around lower values, ending at $249. Active users for Bigo Live grew steadily from 17.7K to 23.1K throughout the quarter.

LivU - Live Video Chat had modest download numbers, starting at 120 and ending at 67. Its revenue peaked at $313 in mid-March, with active users decreasing from 537 to 348 by the end of the quarter.

Unlimited Texting, Calling App showed a peak in downloads at 709 in early February before stabilizing around 321 towards the end of March. Revenue peaked at $283 in late February, remaining relatively stable thereafter. Active users increased from 2.2K to 3.1K in early February, ending the quarter at approximately 2.4K.

These trends provide a comprehensive view of the social app landscape in Kenya for Q1 2023. For more detailed insights, visit Sensor Tower.